With everything we've been through about the COVID-19 pandemic, outsourcing in the animation sector has taken its toll. Today, more than ever before, several 2D animation service providers, freelancers, and individuals are outsourcing diverse parts of their animation assignments everywhere in the world.
But like anything else, animation outsourcing has its don'ts and do's. If you rush your financial resources, workforce, your time, and your decision will go to waste!
Why do agencies need animation outsourcing now more than ever before?
It was recently estimated that the universal animation production market is projected at an enormous $50 billion and $70 billion.
This number is on the rise when new animation agencies start working from home because of the pandemic, and experts predict between the years 2021 and 2025, animation outsourcing agreements will reach their peak.
Outsourcing in the realm of artistic work isn't a different trend. Decades ago, when Hollywood studios were streaming with huge demand, they began sending some parts of their pre-production work to affordable overseas outsource animation services providers to lower the costs.
The Philippines, South Korea, and India were often among the places where major work was outsourced.
What are the popular animation outsourcing services?
3D animation outsourcing
Game assets
2D animation outsourcing
Character design
Game trailer
Commercial animation
Top tips before choosing an outsourcing animation company
Let's suppose it's your first time to outsource your company assignment. It might sound practical to go and start your work without knowing anything about the procedure.
But the uncertainties have shown businesses that we need to know some important things before the start of your outsourcing journey:
i. Get to know the animation agency first if you want to be taken seriously and not disregarded when you go and pitch your idea/script.
Artists can't spare time for someone who doesn't know the process or someone who has no idea where to begin. Good artists are busy, and they have an abundance of ideas.
ii. If you have a script, your chances are 1%; if you have an idea, your chances are 0%; if you have experience that can specify the fact that you can keep those scripts coming in of the same quality and at a consistent rate, now we are talking.
Easy ways to find the perfect animation agency for your project
1) Use Google search to determine the top sites in Google's eyes.
Most importantly, type the name of the solutions you're looking for. Look at the list of all the sites on the first page, see if their work is aligned with your desired style, and browse their portfolio.
Some outsource animation services providers might not use SEO techniques and, thus, might not get shown on the primary page.
It would be best if you select an agency that is excellent at content advertising. For instance, you can check if they have a weblog section and see if the text's any good.
These are some of the standard indicators of a 2D animation services agency that might be perfect to work with since they consist of diverse teams of sales and marketing professionals.
2) Use directories to read testimonials and reviews from previous clients.
One thing that makes things easier is to use diverse directories that list a chosen number of 2D animation service providers according to various criteria.
The most helpful and important is the evaluations section, where you get the chance to see the complete performance of one animation agency in the words of their consumers.
Using diverse directories that list studies based on the ability to use filters and different KPIs is an excellent opportunity for you to find a professional outsourced animation services agency.
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3) Use freelancing websites to see the rough price range for diverse services.
While having a website is a more logical and professional way of determining an agency to start outsourcing, you can always check freelancing websites to find some exceptional talent, too.
4) Use social media to check public relations and content marketing best practices.
Some outsourced animation services agencies are partially active on freelancing websites and their website but are posting regularly on social media.
If you're considering working with one of them, check their digital media accounts. Seeing how they perform on social media in case of press coverage, diverse advertising campaigns, content creation, and public relations engagements can help you select the top agencies to work with.
5) Animation media and press coverage to pick the top agency
With the help of the internet, everything has changed, from information gathering to entertainment, promotion, and research.
Some animation publications are regarded as specialists in the animation sector and, thus, provide in-depth and authentic reviews and interview diverse animation agencies.
Wrapping up
With an extraordinary rise in animation production, more businesses are falling short of having enough resources and time to produce high-quality animation. Still, outsource animation services companies are a perfect way to complete projects without declining any offer.
Hopefully, you have realized by now the rank of knowing how to find an animation agency that's aligned with your budget and style.