Innovation and the upgrade are forging the improvisations of different industries today, and hospitality is one of them. The guest and host mutual interaction seeks to send and get the top services in the most stressful ways. When it comes to AR in hospitality industry, it works in enhancing the satisfaction and experience of the customers.
Hospitality sector
Hospitality is mainly an umbrella term for host-based services and multiple guests like theme parks, restaurants, resorts, motels, hotels, etc. The major concern of this sector is the top consumer experience while offering their services.
The solutions can include stays of diverse kinds with the essential solutions promised, beverages, and food with recreation activities (entertainment and gaming, etc.) in some cases.
Augmented reality
AR or augmented reality in hospitality is an enhanced version or interactive experience of the actual world to be accessible in a more reasonable way with the help of hi-tech tools. This is done with the use of virtual tools like – sounds, graphics, animations, etc., to be able to create a combination of the virtual and real worlds to be able to get a complete view of what is necessary or present information related to it which is put on.
Augmented reality and the hospitality sector
Now, technological upgrades are dynamic and time-consuming. Hotels can use AR in the hospitality industry to improve the physical settings by making them more collaborative.
They can improve their rooms’ surrounding area and experience. Also, AR in hospitality industry-based interfaces is capable of offering a lot of information to the staff or guests that they might need; this makes the procedure as easy as pointing the camera to an actual thing, which might then attach to the related server to get the compulsory information.
Modern application of AR in the hospitality sector
1. Interactive Hotel Rooms
The hotel quarters can be more interactive by the hotel proprietors using VR in the hospitality industry techniques and features. The vacation rooms can have a 3D display feature on the gateway so that the guests can have a look at them accurately while they are seeking to grab a service or book a room.
Not just this, it can also be used to give the consumers a detailed view of the settings of the hotels, which is evidently shot by a camera, and there is prolonged information offered to them for further detailing, enabling them in decision making and better choices by having a 360 degrees digital tour before being actually present.
2. Map Features
AR in the hospitality industry works by adding the made-up structures to the actual images that exist in the form of data. Resorts and hotels around the tourist hub can have this feature where the guests can point their cell phones to a map to get a view of the timings of places of interest with other facts nearby.
This can be merely done by using the portals and applications that work by granting access and connectivity.
3. Gamification
The hotels can allow augmented reality-based games in their buildings to keep the guests entertained and engaged throughout. Games, for example, PokemonGo, have made the perfect use of features of augmented reality and VR in restaurants.
Hotels can participate in games like treasure hunts by taking them to a digital platform, creating the features as per their choice, which can be played on their buildings. This can be done by using numerous technologies, as IoT-based games are popular, and adding this to their complementary solutions for their visitors, which is entertaining.
4. Beacon Technology
Beacon Technology mechanism by the Bluetooth-based edge is connected to the idea of AR in hospitality industry, which allows the individuals operating to send associated information when the consumers are in particular locations.
This technology is mainly being used in the hospitality sector to make the individuals exploring the premises have different wireless connectivity opportunities using their cell phones only.
5. Guest Recognition
Every visitor is vital to the business. Though, depending upon the preferences and services liked, some guests are faithful, and they tend to repeat their vacations on several occasions. In such a scenario, visitor recognition can become the promoter in offering relatively convenient and better services to them.
Augmented reality hospitality applications can help in getting particulars about the visitors and their choices and preferences. IoT-created cameras can be used in connectivity with the AR system working by offering details about the visitor and their food preferences, room preferences, the service they took, previous stays, etc.
As the picture of the guest gets pointed out, the particulars can pop up. This will assist in generating a modified experience for the guest as well as make the procedure of allotment suitable for the staff.
6. Maintenance Information
If the restaurants and hotels go on to make their application, the consumers (or the repeated users) can get data in a rather convenient way. The guests can get related information about the areas and machines under preservation and also about the estimated time taken in restarting the facility so that they can feel clear enough about the problem.
This can be done by merely pointing their cameras to such places and letting the data pop up, and the hotels can send them signals using the beacon technology if, by any chance, the guests end up being in that area while exploring and strolling the hotel.
7. Translation Facilities
Several hotels have guests from other countries as well who might not be able to connect properly with individuals of diverse linguistic backgrounds, and keeping that in mind, they might miss out on some data as well.
These visitors might get confused about calling for the solutions in the room as well as in using orders related to some facilities. In such a case, AR in hospitality industry comes into the picture; the visitor can point their smartphones at the different guides and texts or even the hotel menu, for example, to get the connected information with the option to choose from several languages.
Just like this, they can call for whatever they need or room service in a rather hassle-free and uncomplicated way in the dialect of their choice.
Wrapping up
The importance of technological up-gradation can be seen in almost all industries and businesses these days. Hospitality is a solution-based deal. So, not just the huge chain or 5-star hotels but the local stays are also looking forward to showing themselves using such technologies and options.
This sector is not unaware of the many opportunities for better customer satisfaction and better performance and how much attraction this can bring to the visitor AR in hospitality industry.
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AR can be put to use, joined with other technological dimensions like virtual reality, big data, and IoT, to maximize usage. Also, this is not just an instrument to offer great customer experience, the board can use this to maintain the guests and give out accurate details and instructions on the AR-based portal.
Guests themselves can have data about assuming an under-process repair began before their solution duration by pointing their smartphones.